THE FORCES OF ROK
Bhaskar Ganpatroa Bundile
A Leader of THE ROK
Introducing the god Father of forces, His journey profoundly influenced her. For over three decades, her father built a legacy in the construction industry, weathering both triumphs and trials. We as a family experienced immense wealth at times, followed by challenging times when daily essentials became a struggle. Yet, at 55, he pivoted to farming, demonstrating resilience and an indomitable spirit that continue to inspire her. At the age of 55, Our Founders father invested his hard-earned savings from his farming ventures into our vision, only to see us face the heartbreak of losing two previous fashion brands. In those darkest moments, his unwavering support became our guiding light. His words, “Beta, no one can ROK you. Let’s start again, and this time, we’ll do it with the strength of a storm,” echoed in our founder’s mind. His steadfast belief in her was a beacon of hope amidst uncertainty, Inspiring her to rise and rebuild with renewed determination.
Throughout her entrepreneurial journey, Her father has been her rock. His wisdom, courage, Constant support and resilience have shaped not just her business endeavors but also her spirit. From the highs of success to the lows of setbacks, he has stood by her, imparting invaluable lessons and instilling in her the determination to never give up.
Together, with the force of nature guiding us, we rise. No setback can define us, for we carry
within us the spirit of determination you instilled. With you by our side, Dad, we are unstoppable.
Neeta Bhaskar Bundile
Director & Mother of three Forces
Introducing The mother of three forces & the heart of ROK, is not just a housewife but a proud mother of three forces—Komal, Priyal, and Karan. As the leader of our family, she has shaped us into warriors, teaching us to rise stronger no matter how tough life gets. She has beautifully held our family together, becoming our constant cheerleader and source of unwavering support. Her strength, love, and guidance have been the bedrock of our lives, and we can never thank her enough for the life she has given us and for being the force of nature that inspires us every day. We will continue to strive to make you proud, Maa, carrying forward the legacy of resilience and love you’ve instilled in us.
Karan Bhaskar Bundile
Director, The Third Driving Force
Introducing the most powerful force at THE ROK, our founders younger talented brother. At just 21 years old, his unwavering dedication has been instrumental in bringing our dream to life. His tireless work fills me with pride every single day, and we owe much of our success to his hard work. Karan’s relentless commitment has been the backbone of this company. From managing legal processes to setting up the studio and meticulously overseeing countless backend operations, he has been the rock of THE ROK, ensuring every detail is meticulously handled. His passion and determination continuously inspire the entire team.
Priyal Bhaskar Bundile
The Second driving Force
Introducing The second driving force, Our founder’s little sister, embodies the perfect blend of nature therapy and financial genius. A model and a true inspiration, she seamlessly manages it all with grace and intelligence. Priyal has always been our founder’s heartbeat, Her brilliance and strength are unmatched; she’s the smartest woman we know, constantly pushing boundaries and setting new standards. An integral part of ROK, yet our families guiding star. Her unwavering support has been the driving force behind our founder’s journey.
OUR PURPOSE & PHILOSOPHY
PURPOSE
At ROK, our purpose is to empower individuals to reach their highest potential by integrating fashion, fitness, and spirituality into everyday life. We are driven by a commitment to resilience and strength, inspired by personal experiences and family values. Beyond clothing, we strive to foster a community that values deep connections and positive impacts on society, supporting initiatives like education for underprivileged children. Our innovative approach merges high-quality fashion with sustainable practices, ensuring that every purchase contributes to a greater purpose. Through ROK, we aim not only to redefine the fashion industry but also to make a meaningful difference in the lives of our customers and communities.
Based in Amravati, Maharashtra, our production unit aims to provide jobs to talented and deserving individuals in the local community. At ROK, we believe in teamwork and equality, ensuring that everyone we work with is treated with respect and fairness.
PHILOSOPHY
At ROK, our foundation rests on a commitment to excellence, integrity, and a customer-first approach. We meticulously ensure that every product and service meets our founder’s exacting standards before it reaches you. Integrity guides our decisions, fostering trust and transparency in everything we do. Each endeavor is an embodiment of our passion for creating meaningful and impactful solutions. We believe true success begins by being our own toughest critics, ensuring everything we offer meets our rigorous standards first, ensuring our brand resonates deeply with you. Identifying market gaps is a cornerstone of our founder’s strategy. We invite you to join us in exploring market insights and discussions as we strive to create exceptional experiences
together.
Together, we rise.
OUR MISSION & VISION
MISSION
Our Mission at THE ROK, we strive to foster a community that values deeper connections and positive impact on the world. Committing 1% of our each sales, we support needy children by providing them access to education and resources for a better future, aiming not just for temporary assistance but lasting empowerment to transform lives and communities.
Together, we rise.
VISION
Our vision for ‘The ROK’ is a gift from the nature, and through our products, we aim to give back by creating the dreams to our the beloved forces.
We believe the most valuable investment you can make is in your own well-being. Beyond enhancing your wardrobe, we’re dedicated to nurturing your journey towards a healthier, more fulfilled self. We believe that true luxury begins with a strong, fit body—the most valuable outfit one can wear. Our vision is to empower you to prioritize both inner and outer beauty, fostering a connection to your higher self. Join us in making every moment with spiritual healing, when you are at ROK, we’re here to inspire you to feel great from the inside out. Together we rise, no one can ROK us when ROK is with us.
To promote sustainability and minimize excess stock, we mindfully craft each order with intention and care. Our made-to-order practice reduces waste and ensures every piece embodies the positive energy that defines ROK, staying true to our environmental commitment and our clients. It reflects our commitment to making the world a better place.
OUR CORE VALUES & ENERGY
CORE VALUE
At The ROK, we embody strength, spirituality, and authenticity in everything we do. Our commitment is to create innovative, high-quality fashion that empowers with the Force of Nature. Our values drive us to embrace challenges, infuse designs with mindfulness, maintain integrity, prioritize quality, build connections, empower individuals, and uphold responsibility through eco-friendly practices.
We strongly believe in treating every member of our team with equal respect and dignity. This includes our talented tailors, whose craftsmanship is integral to our success. We ensure that everyone, from designers to tailors, is valued and recognized for their contributions.
ENERGY
At ROK, we believe in the profound energy that permeates everything—from the vision of our founder to the careful selection of our team, the fabrics chosen for our clients, and the intentions behind every product. Each piece reflects our core values, ensuring that our clients embody the essence of the brand. The energy we cultivate influences how you feel when you wear our designs. We don’t just create products; we infuse them with positive energy and intuition. Understand the energy behind each creation before you buy. We want you to feel The Force, and that’s what drives us. Every detail is meticulously considered, making ROK a mindful, spiritual brand in the smallest elements.
OUR MORALS
The morals of THE ROK are deeply rooted in authenticity, spirituality, and resilience. We uphold integrity and ensure every product reflects our values. With a focus on quality craftsmanship and
sustainability, we pay attention to detail and make environmentally conscious choices. Ethical practices and gratitude guide our interactions, fostering a community driven by fairness and
respect.
We honor our founder’s legacy and strive to make a positive impact through The Force of Nature, ensuring our actions align with our core values as we grow.
OUR INSPIRATION
Our founder’s journey mirrors a phoenix rising from the ashes, fueled by an unwavering determination to succeed.
Her father’s journey profoundly influenced her. For over three decades, her father built a legacy in the construction industry, weathering both triumphs and trials. We experienced immense wealth, later followed by challenging times when daily essentials became a struggle. Yet, at 55, he pivoted to farming, demonstrating resilience and an indomitable spirit that continue to inspire me.
His refusal to be deterred by adversity became her mantra. Like her father, She refuse to let anything ‘ROK’ her. Her family’s journey through life’s highs and lows has forged a strength that defines her today. This resilience and determination form the cornerstone of her journey and drive everything she do at THE ROK. After losing her previous two companies, This journey is a testament to the unwavering support of hher father, whose belief in her never wavered, even in the darkest moments. His encouragement,“Beta, no one can ROK you. Let’s start again, and this time, we’ll do it with the strength of a storm,” gave me the courage to Build THE FORCE, THE ROK.
OLIVE THEORY
We’re humbled to share the heartfelt vision for our choice of olive for ‘The ROK’. Olive isn’t just a color, it’s a profound symbol that captures the essence of our brand values.
As the founder of THE ROK, she draw inspiration from the essence of olive, which symbolizes health and inner peace, guiding her vision for the brand. ROK isn’t just a reflection of her personal style, it embodies everything she value in life—from colors, nature, mindfulness to each smallest details, art and architecture—all infused with a passion for healthy living. It’s a canvas where she blend these elements harmoniously, aiming to inspire others to embrace vitality and well-being. Just as the olive tree thrives in challenges, olive signifies resilience and perseverance, reflecting our dedication to THE ROK.
Olive is associated with luck. Just as the olive plant is believed to bring good fortune, we aspire ‘The ROK’ to bring luck and joy to our customers.
Olive also embodies pride, a tribute to the bravery of our Indian army who tirelessly protect us. By embracing olive, we honor their sacrifices and remind ourselves to support and keep them in our prayers every day.
So, when you see olive, remember it’s not just a color. It’s a reminder of our values and goals, A colour of pride with the forces we aspire to build. With your support, ‘The ROK’ will continue to spread positivity and hope.
UNDERGROUND THEORY
At THE ROK, we deeply value the benefits of working behind the scenes—focusing on our goals without distractions, staying grounded, and remaining dedicated to our path. This approach has been instrumental not just for our brand, but it’s also been a routine for our founder, who has worked underground for over a decade. Working underground for life has been key to her success, providing a strong foundation for all her endeavors. It’s where she has focused on her goals, honed her skills, and stayed dedicated to achieving her dreams. This formula for success keeps her grounded and disciplined, allowing us to achieve significant milestones and develop a strong foundation for everything we create. We believe that this dedication and focus are what set us apart and ensure the highest quality in every product we offer.