We’re humbled to share the heartfelt vision for our choice of olive for ‘The ROK’. Olive isn’t just a color, it’s a profound symbol that captures the essence of our brand values. 

As the founder of THE ROK, she draw inspiration from the essence of olive, which symbolizes health and inner peace, guiding her vision for the brand. ROK isn’t just a reflection of her personal style, it embodies everything she value in life—from colors, nature, mindfulness to each smallest details, art and architecture—all infused with a passion for healthy living. It’s a canvas where she blend these elements harmoniously, aiming to inspire others to embrace vitality and well-being. Just as the olive tree thrives in challenges, olive signifies resilience and perseverance, reflecting our dedication to THE ROK.

Olive is associated with luck. Just as the olive plant is believed to bring good fortune, we aspire ‘The ROK’ to bring luck and joy to our customers.

Olive also embodies pride, a tribute to the bravery of our Indian army who tirelessly protect us. By embracing olive, we honor their sacrifices and remind ourselves to support and keep them in our prayers every day.

So, when you see olive, remember it’s not just a color. It’s a reminder of our values and goals, A colour of pride with the forces we aspire to build. With your support, ‘The ROK’ will continue to spread positivity and hope.