OUR INSPIRATION
Our founder’s journey mirrors a phoenix rising from the ashes, fueled by an unwavering determination to succeed.
Her father’s journey profoundly influenced her. For over three decades, her father built a legacy in the construction industry, weathering both triumphs and trials. We experienced immense wealth, later followed by challenging times when daily essentials became a struggle. Yet, at 55, he pivoted to farming, demonstrating resilience and an indomitable spirit that continue to inspire me.
His refusal to be deterred by adversity became her mantra. Like her father, She refuse to let anything ‘ROK’ her. Her family’s journey through life’s highs and lows has forged a strength that defines her today. This resilience and determination form the cornerstone of her journey and drive everything she do at THE ROK. After losing her previous two companies, This journey is a testament to the unwavering support of hher father, whose belief in her never wavered, even in the darkest moments. His encouragement,“Beta, no one can ROK you. Let’s start again, and this time, we’ll do it with the strength of a storm,” gave me the courage to Build THE FORCE, THE ROK.